Brand kit
One ground, one accent, one typeface for headlines. Everything SimForge publishes should look like it came out of the same instrument: dark, exact, and honest about where each frame came from.
This page is the reference. The downloads at the end are the same files our own pages use.
Two marks, one family.
The SimForge S is the company. The Helios sun is Helios Engine and appears only on Helios surfaces, where the accent switches from amber to Helios Yellow. Neither mark takes effects.
Clear space
Keep a margin of one mark-width (x) on every side. Minimum size 18 px on screen, 6 mm in print.
Don'ts
- Don't rotate, skew or outline the mark.
- Don't put the mark on Helios Yellow; use ink or white.
- Don't use amber and yellow on the same surface.
- Don't set headlines in anything but Chakra Petch 700.
- Don't label generated footage as a render.
- Don't add drop shadows, gradients or glows to the mark.
Recast: the log, mirrored.
Recast turns a recorded drive into a scenario. Its icon is that drive and its rebuilt world side by side: the solid panel is the log, the outlined one is the scene. The A of the wordmark is an amber chevron. Below 32 px, use the small icon.
Every variant, in SVG and PNG with app icons and a favicon, is in the Recast kit.
SimForge Worlds: a real place.
A World pairs an HD map with a digital twin of the same place, and the symbol is that place: towers, two trees, a hill, a road and the sun. One gap cuts each element from the next. Towers, wood and type follow the ground: ink on light, white on dark. The palette stays the same on both.
- Ink
#050607Towers, wood and type. White on dark grounds. - Sun
#F5B82EThe sun only. - Sage
#8FBF92Canopies and the hill. - Sky
#9DD7EAThe road. - Teal
#4C9E9CThe glass tower.
Minimum size
The full symbol works from 32 px. At 24 px and below, use the small drawing: wider gaps, no branches and no step on the middle tower. The component switches on its own.
Every variant, in SVG and PNG with app icons and a favicon, is in the SimForge Worlds kit.
Black, then one accent.
Vacuum Black is the ground everywhere. Amber is the accent for SimForge; Helios Yellow is reserved for Helios. They never share a surface.
#050607#1F1F1F#EDEDED#E8E044#FCCB13Three faces.
Every sensor, one clock.
Helios renders the same scenario at a fraction of the cost.
A policy drives, the world reacts, and the sensors it sees are rendered on the fly.
Slow in, fast out.
One easing curve, cubic-bezier(0.16, 1, 0.3, 1), for everything that moves. Reveals rise 22 px over a second. Title sequences open with a beam, then stagger. Film grain sits on top at 7%. All of it stops under prefers-reduced-motion.
Hairlines, not cards.
Say what it is.
| Do | Don't |
|---|---|
| Say what it is and where it came from. | Say 'photorealistic', 'next-generation', 'revolutionary'. |
| Give the number and the source. | Round up to a nicer number. |
| Short sentences. Full stops. | Exclamation marks. Emoji. |
| Name the sensor, the map, the job. | 'Powered by AI'. |
Files.
| Complete brand kit (zip) | All marks, SVG and PNG, with tokens |
| SimForge mark, white | SVG |
| SimForge mark, ink | SVG |
| SimForge mark, amber | SVG |
| Helios mark, colour | SVG, for light surfaces |
| Helios mark, white | SVG |
| SimForge Helios lockup, white | SVG |
| Helios app icon, dark | SVG, 1:1 |
| Recast kit (zip) | All 14 Recast variants, SVG and PNG, app icons and favicon |
| SimForge Recast lockup, white | SVG |
| Recast icon, white | SVG |
| Recast app icon, dark | SVG, 1:1 |
| SimForge Worlds kit (zip) | All 21 Worlds files in SVG and PNG, app icons and favicon |
| SimForge Worlds lockup, white | SVG |
| Worlds symbol, for dark grounds | SVG |
| Worlds app icon, dark | SVG, 1:1 |